Working Dads

The Future of Branding

Episode Summary

Today we had Vic Steinman and Jason Crapero on the show. How can one truly know the future of branding? In this Penji Master Class series, you’ll realize that there isn’t that one silver bullet that will be able to push you to the next level. But more so a series of actions that you can take starting today to better understand how important branding is to your business.

Episode Notes

On our first episode of our Penji Master Class series, we’ll delve into design thinking for branding, as well as the future of branding in a changing environment with guests Vic Steinman of the True Hand Society and Jason Craparo from ConTap.

Vic Steinman
Vic is a designer at the True Hand Society in Fishtown, Philadelphia, being there since November of 2018. True Hand is a small studio that specializes in branding as well as tattoos in separate departments.

Jason Craparo
Jason is the founder of the new app startup ConTap, which is a new networking app available for iOS and Android, designed to build strong relationships and share content in more dynamic ways than ever before. Prior to founding ConTap, Jason earned his MBA from Babson College. ConTap has since grown in strength, with Jason signing exclusive deals and raising capital for his business, all while helping many people with his app.
Links mentioned in interview:

Website: http://www.truehandsociety.com
Website: https://www.contapsocial.com

Sponsors:

Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business..

Follow Penji Here:

Website: https://penji.co