Mada Seghete is an experienced marketer and evangelist leading Branch's Marketing team, as well as many of the culture initiatives at Branch. Growing Branch is an adventure where I get to do what I love most - help and educate mobile brands on how to get more users and optimize their mobile experiences. Mada is the app marketer’s biggest advocate, always thinking of new insights to help app developers grow their apps. When she's not working on the Branch dashboard or partner products, Mada likes to go to growth hacking meet ups, play with dogs, and play the latest addictive mobile game. Mada has a BS in Computer Engineering from Cornell and a masters in design from Stanford.
This entire conversation was spent talking about sales and lead generation. I tried to structure the conversation around growth because for the most part that’s what Mada speaks about. How she grew and is currently growing the company.
I don’t think there’s that one piece of advice that you can take with you from this conversation. But that’s not necessarily a bad thing. What I do think is extremely valuable is the ability to listen and understand themes. Mada talks about the importance of SEO, content, and even events.
I had the luxury of actually going to a branch event about 4-5 years ago. It was small, it was intimate, but it freaking worked. I remembered them and I remember the swag I got because of them. It’s safe to say that typical millennial and startup norms of giving out swag may not work for some, but it did with me in this case.
It was an honor having someone of Mada’s caliber and intellect on the show. Let’s get to it.
Some of the highlights of this episode are:
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