Working Dads

Naming Your Business: Why It Matters More Than You Think

Episode Summary

You might think naming your business isn’t a big deal—and honestly, the old me would’ve agreed. But boy, was I wrong. In this video, I break down why your business name actually matters. Not just for branding, but for relatability, marketability, and long-term growth.

Episode Notes

 Your name sets the tone. It’s the first impression, the identity, the hook that makes people pay attention (or forget you instantly). 

- What makes a great business name

- Why the name needs to make sense and feel true to what you do 

- How to avoid overthinking and still make progress 

- Real-world advice for choosing something memorable and meaningful 

Don’t let naming your business slow you down—but don’t treat it like an afterthought either. Find something that clicks, then run with it.